You are sure many of us
criticized Apple’s first generation iPhone as sorely without the technology
department. However, no-one can doubt the buzz the impending launch from the
iPhone OS version 3.0 has established. On the flip side, if we can look with the
marketing, we can see that there's a very clever strategy at the office
here.
Kontra from the very excellent Counter Notions blog includes a great analysis of Apple’s iPhone Strategy and just how it has evolved from a device right into a platform.
In summary, the first iPhone generation introduced us to some device that could pull in your Stuff in a logical manner. The next generation 3G iPhone made a platform where, by leveraging around the iTunes store, you could download all of your Stuff. Finally with the discharge of iPhone OS 3.0, (very apt don’t you believe?) Apple plugs up the majority of the holes we have been complaining about and almost perfects the merchandise. Thus making it.
Kontra writes:
Apple consolidated its gains, marked its territory of 30M users+25K apps+800M downloads and built a really deep and wide moat around it. A moat so formidable that there’s not really a single smartphone player able to overcoming it.
Apple also methodically eliminated most iPhone’s “missing” features: copy and paste, landscape text entry, global search, notifications, MMS, voice memos, new calendar format, Notes sync, stereo Bluetooth support, extended parental controls, browser auto-fill and anti-phishing… virtually anything else that may have given prospective customers a pause previously.
One more thing I like to add is that great products don't have to be 100% right the first time. Obtaining a product shipped that 80% right however with a 100% intrinsic benefit to your user will be a lot better in my humble opinion. Just be sure to reiterate and enhance your product very quickly after you have launched it.
This tactic is like a good baseball swing. You must have a good follow through after you bring your shot. Unfortunately the follow-through is what many companies are just bad at doing.
Kontra from the very excellent Counter Notions blog includes a great analysis of Apple’s iPhone Strategy and just how it has evolved from a device right into a platform.
In summary, the first iPhone generation introduced us to some device that could pull in your Stuff in a logical manner. The next generation 3G iPhone made a platform where, by leveraging around the iTunes store, you could download all of your Stuff. Finally with the discharge of iPhone OS 3.0, (very apt don’t you believe?) Apple plugs up the majority of the holes we have been complaining about and almost perfects the merchandise. Thus making it.
Kontra writes:
Apple consolidated its gains, marked its territory of 30M users+25K apps+800M downloads and built a really deep and wide moat around it. A moat so formidable that there’s not really a single smartphone player able to overcoming it.
Apple also methodically eliminated most iPhone’s “missing” features: copy and paste, landscape text entry, global search, notifications, MMS, voice memos, new calendar format, Notes sync, stereo Bluetooth support, extended parental controls, browser auto-fill and anti-phishing… virtually anything else that may have given prospective customers a pause previously.
One more thing I like to add is that great products don't have to be 100% right the first time. Obtaining a product shipped that 80% right however with a 100% intrinsic benefit to your user will be a lot better in my humble opinion. Just be sure to reiterate and enhance your product very quickly after you have launched it.
This tactic is like a good baseball swing. You must have a good follow through after you bring your shot. Unfortunately the follow-through is what many companies are just bad at doing.
No comments:
Post a Comment