Apple iPhone Marketing Strategy

The Apple iPhone is known around the world as being a stylish and futuristic phone. Like all Apple’s products, the marketing strategy is straight-forward and straightforward yet clever. The plain and simple Apple icon lets customers clearly observe that they are dealing with a trusted brand, without being too overbearing and filled with “fluff” like some company logos. The iPhone was launched in April 2007 and also, since then has gone on to become probably the most sought after phones in the world.

Television Commercials

Prior to the official release of the iPhone, Apple ran four television commercials through the United States, the United Kingdom and other areas on the planet where their products are popular. The commercials portrayed the telephone as the next step up in the already popular iPod - which instantly attracted the interest of iPod fans. The iPhone adverts also detailed the additional features that come with the phone - such as the ability to find a seafood restaurant on the internet and then use the same device to buy food from there.

Rumours
As well as the TV commercials Apple also released numerous very brief press releases. The company were already doing very well with the success of the iPod and thus took their time to release small items of information in each release. The information might have all been released all at once but by only officially saying small information at a time this led to the rumours concerning the product being huge - hence free advertising was handed for the product, and many everyone was eager to buy the iPhone once it had been finally released.

Target Audience
The prospective audience for the Apple iPhone was teenagers under the age of 35. Apple believed that as around 50% of those people did not own a music player, they may instead choose to purchase the iPhone. By targeting the product at teenagers, it went without saying that ladies were also interested in the merchandise. With a minimum price of $499 on initial release, the primary customers for the iPhone were businessmen, jet-setters and small businesses. When the price decreased teenagers were also large buyers from the product.

IPhone Applications
When Apple released the iPhone they did something on the large scale that had only previously been done on the much smaller scale - applications. The variation from the different applications available exposed the target audience considerably - and also the option to only choose applications the individual wanted helped to get this done. Apple essentially claimed that there is a credit card applicatoin for everyone and enforced this claim using the functionality that the phone may also supply.

When Apple released the iPhone in a rather expensive $499 it was a well known item by mainly businessmen who can afford such a hefty price tag. With less than expected sales, when Apple reduced the cost this is when the iPhone really arrived to its element. The advertising campaigns and marketing strategies really started to pay off as teenagers along with other circles of people also took benefit of the new innovative technology from the Apple iPhone.

Guide to the Top Ten Cydia Themes

Find out what the best theme on Cydia is. If you are bored with your default iPhone themes then look at this article to find out how you can customize your phone using the best themes.

If you want to use Cydia themes, you initially have to Jailbreak your iPhone. This gives you the ability to use themes that aren't made by Apple. First you will need to install Winterboard in Cydia and then, all you need to do is add the Web source for that theme in Cydia and search for that desired theme. To get the best Cydia themes and also to find out what is the best theme on Cydia, look at this top ten countdown.

Windows 7 Ultimate Theme
This is usually a bit controversial, Windows OS with an Apple product. For all of you who wish to have a cool Windows 7 Ultimate theme, you'll want ModMyi Repository added to Cydia. The Windows 7 Ultimate theme includes a full UI, 125 icons, loading screens and SBSettings theme. It offers custom tap to power-off and answer buttons, compass, dock, lock screen and carrier images for t-mobile & at&t, notes, sms, loading screens, etc.

Black Mac iPhone Theme
The BlackMac iPhone Theme is among the coolest Cydia themes. It features a simple styling along with a minimalist look in black. It features wallpaper, lock background, icons and much more, but it has limited icon support. To use this Cydia theme you have to add some PlanetiPhones Repository and search for and install the BlackMac iPhone Cydia theme.

Bliss iPhone Theme
The Bliss iPhone Theme is a straightforward, lightweight Cydia theme. It features over 150 matching icons, a custom dock, slider and battery. An important feature about this theme is its clean design and also the large variety of supporting icons. To set up this theme you must have ModMyi Repository put into Cydia, and then search for Bliss theme in Cydia and do the installation.

Glasklart iPhone Theme
The Glasklart iPhone Theme features excellent transparent icons that will give your iPhone a cool transparent look. Additionally, it has 120 icons, custom badges, lock screen sliders, pop-up dialogs, SMS bubbles, etc. To set up this theme you must have BigBoss and ModMyi Repository put into Cydia, and then search for Glasklart in Cydia and do the installation.

Ultimate Chrome Theme
This theme can give your iPhone a brushed steel look. It features custom loading screens, a lockscreen that actually works great with AndroidLock, battery, LiveClock, WeatheriCon, iPod Skin, SMS theme, Keyboard, some Cydia icons and apps store icons framed in Chrome. To set up this theme add the ModMyi Repository to Cydia. The next thing is to search for Ultimate Chrome in Cydia and do the installation.

More Themes
Read on to discover more on the remaining iPhone Cydia Themes. Uncover the remaining five and check out the number one top iPhone Cydia Theme, that has support for the HD Retina Display around the iPhone 4.

Remember, to install Cydia iPhone themes, you will need both Cydia and Cydia sources. Again, you will discover what Cydia is and how to utilize it, here. You may also want to browse the guide to the best Cydia sources, here.

Blue Thunder Theme
Blue Thunder is a superb clean and stylish iPhone Cydia Theme. It's almost 250+ icons and it also includes a calculator, clock and the media player. Additional features are include a custom lockscreen, wallpaper, custom icons, custom loading pages, etc. To set up this theme add the BigBoss and PlanetiPhones Repository to Cydia after which search for and install nowhere Thunder theme.

Classica iPhone 4 Theme
Classica apple iphone 4 Theme has high resolution retina display the new ios 4 icons. This gives your apple iphone 4 cool and clean look. To set up this theme first add ModMyi Repository to Cydia. The next thing is to search Cydia for the Classica iPhone 4 theme and do the installation

Alit Theme
The Alit Theme for Cydia features over 32 icons and slider, badges, cool dark gray wallpaper, status bar, dock, lock screen background, etc. To make use of the Alit Theme you have to add ModMyi towards the Repository of Cydia and then look for and install the theme.

GinoAwesome Theme
The GinoAwesome Theme is a superb Cydia theme for iPhone. It provides a unique icon set which has support for all of the native Apple Apps and lots of popular App that can be downloaded and installed using Cydia. To obtain the reflection look, install the Reflective Dock Cydia app. To make use of this theme you have to add pwncenter source to Cydia.

After Hours-HD
The AfterHours-HD certainly is the best Cydia theme. It features a clean design that fully uses the potential for the new iPhone 4 Retina display. AfterHours-HD has full icon support for nearly every App. To install this App you'll have to add ModMyi to the Cydia repository and check for the AfterHours-HD theme.

Hands On With Vine for Android

If you happen to be an Android user and you've been reeling to produce six second video masterpieces alongside your iPhone toting friends with Twitter’s Vine app, today is the lucky day. The company has announced that it is explosively popular video sharing app is finally readily available for Android smartphones in the Google Play Store. The applying will require Android app 4.0.0 or more. Twitter says Vine has reached 13 million active users because the application launched in January and wishes to boost that number with Android’s massive users list.

The application is missing several features that would make it a parallel offering to the iOS counterpart. Users won’t be able to use their front-facing cameras, look for specific videos or hashtags, Facebook share, or receive mentions. The Android offering does feature zoom, that is a feature that iOS users haven't yet experience. Twitter says they’re focusing on new features to add to the app which will “only exist on the Android platform” automatically.

Hands On
We’ve tried out the app to live in on our Galaxy S4 review unit. To date, the app is fluid and responsive so when comparing timeline scrolling to the iOS counterpart, we’ve discovered that the Android version can in fact run smoother at times. The app was created in Android’s new Holo format make it possible for sliding between various servings of the app: Feed, Activity, Explore, and Profile. The Holo slide seems much more intuitive than iOS’s “click-and-drop” menu bar. Recording functions exactly the same was as iOS, but we discovered that video processing takes a lot more than it would on an iPhone or iPad.

Overall, Vine for Android is a fairly experience that the development team will work on and make better. If you’re dying to obtain the latest social crazy, now's your chance and we wouldn’t recommend against it.

Apps for Children With Special Needs

Social and medical culture seeks to recognize children with special needs, or learning disabilities, in early stages. While in the past, many children struggled in class due to a lack of explanation for their varied learning styles, today we aim to empower children with special needs by giving modified, effective learning tools. Numerous app developers have jumped around the wagon to make learning technology available to children of all capabilities, developing a wealth of apps targeted to kids with special needs. Basic development and learning ought to be engaging and fun for those kids, and these apps foster exactly that!

iComm
Communication can create a barrier for kids with conditions such as Cerebral Palsy or Autism. Often, obtaining the simplest of needs across creates frustration and difficulty for parents and children when talking is tough. iComm comes pre-loaded having a number of stock pictures and recorded descriptions of colours, shapes, letters and body parts. However, the real advantage of this app may be the ability to upload your own photos and voice recordings. To speak via the iComm app, children simply choose the images of the items that represent the purpose they want to communicate and create a short sentence. Like a bonus, this app can also be highly recommended as a communication aid for toddlers who aren't yet fully speaking.

iEarnedThat
Whether your son or daughter struggles with maintaining positive behavior, or otherwise, this app is a stellar tool for moms and dads of children of all ages. iEarnedThat helps children and fogeys track and reward good behavior by providing a visual of working towards an incentive. Parents and children choose a reward item of the appropriate value. Perhaps a visit to the zoo, a new music CD or perhaps larger rewards such as a bike! A photograph associated with the reward is then changed into a jigsaw puzzle. As parents recognize positive behavior, youngsters are given a piece to the puzzle before the puzzle is complete and the reward is received! Whether you’re attempting to keep grades up, keep a chores under control or simply reinforce positive actions, this can be a handy app.

Off We go
Oftentimes kids with special needs are uncomfortable in unfamiliar situations. The Off We Go! Series is built to help children prepare for unfamiliar, and frequently terrifying, experiences by providing a step-by-step guide of the items will happen. With two titles available that designate going to the dentist and riding with an airplane, these books offer explanations of upcoming events which are easy to comprehend and fun to see.

Artikpix

For children with speech issues, ArtikPix provides an engaging way to practice sounds and words in your own home. The android app comes pre-loaded having a set of “th” sound flashcards, however 21 decks of flash cards concentrating on various sounds are available for acquisition of about $2.99 each. Youngsters are prompted to practice the sounds that are presented visually, with a picture from the featured word, and with a voice recording. Children and fogeys also have the option to record their very own voice saying the word to ensure that practice becomes personalized.

First Then Schedule
This app is a perfect tool for caregivers of these with developmental delays, autism or those who thrive under highly structured and consistent schedules. Designed being an audio-visual aid, a library of stock pictures allows caregivers to produce custom schedules that walk individuals through their routines. Complexity may vary from a full day to simply while using restroom or getting ready for mealtime. Photos and voice prompts lead users in one step to the next and help individuals get ready for upcoming tasks to help lower anxiety and frustration. With great graphics and also the option to use your own voice and photos, this app has gotten high marks from caregivers.